Scope note (what this piece is—and isn’t) This “radar” summarizes what three recent articles reported about NFT-adjacent tokens and utility-themed use cases around mid-to-late January 2026. It doesScope note (what this piece is—and isn’t) This “radar” summarizes what three recent articles reported about NFT-adjacent tokens and utility-themed use cases around mid-to-late January 2026. It does
Learn/Market Insights/Hot Topic Analysis/NFT Market ...e Jan 2026)

NFT Market Radar: Utility Narratives Re-enter the Conversation (Late Jan 2026)

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Jan 30, 2026MEXC
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Scope note (what this piece is—and isn’t)

This “radar” summarizes what three recent articles reported about NFT-adjacent tokens and utility-themed use cases around mid-to-late January 2026. It does not make performance forecasts, explain price moves as cause-and-effect, or recommend actions. Reported figures are presented as stated in the cited sources, including their measurement windows and wording.


What the sources reported

A) GameFi token performance was reported as diverging from broader market tone


A Decrypt report dated January 21, 2026 described several gaming/NFT-linked tokens posting strong short-term gains while Bitcoin was trading lower in the same period. In that article, Axie Infinity (AXS) was described as up 16.7% over 24 hours, with weekly gains of 88.5%, citing CoinGecko data. The same report stated that The Sandbox (SAND) recorded a 15.3% rally over the past week.
Importantly, the Decrypt piece also presented competing interpretations: one quoted view characterized the move as “capital rotation,” while another argued the moves looked larger partly because they began from a low baseline and referenced project-specific catalysts. The article framed the episode as potentially notable but did not present a single settled explanation.

B) A TradingView news post reported a sharp SAND move with “over 400%” volume language


A TradingView News post (Coinpedia feed) published January 17, 2026 described SAND rebounding after a downtrend. It stated that volume “surged over 400%” to “over $167 million” and that price “soars by over 15.5%” to rise above $0.14.
Because the post itself uses “over” qualifiers, those are preserved here rather than converting them into exact-point claims.

C) A Zamna Festival Web3 partnership was described in a sponsored press-release format


The “ZAMNA and Web3” item referenced in the draft is not reliably accessible in this environment from the original Bitcoin.com page (it requires JavaScript to render). However, the same content appears as a repost on MEXC News with source attribution and timestamp 2025/12/28 17:00. That repost describes a sponsored press release about a partnership involving a Web3 wallet and ZAMNA Festival, framed as enhancing the festival experience with Web3 technology.
Because this is press-release style content, it is best treated as an example of claimed use-case integration—not as market-wide evidence that “adoption is rising” unless additional independent datasets are cited.

Reported data points (as stated by sources)

Item
Reported figure
Measurement window / qualifier
Source (publish date)
Sources Link
Axie Infinity (AXS) gain
+88.5%
Weekly gains; CoinGecko cited in article; also +16.7% over 24h mentioned
Decrypt (Jan 21, 2026)
The Sandbox (SAND) price move
Over +15.5% to above $0.14
"Over" qualifier used by source
TradingView News / Coinpedia feed (Jan 17, 2026)
SAND volume change
Surged over +400% to over $167M
"Over" qualifiers used by source
TradingView News / Coinpedia feed (Jan 17, 2026)
Zamna Festival Web3 tie-in
Partnership described (press release format)
Not a quantified adoption metric
MEXC News repost (timestamp 2025/12/28)

What “utility-driven” means in these references 


Across the sources, “utility” is used in a fairly specific, operational sense:
  • In-game economies / tokenomics: Decrypt explicitly links the AXS move to a “major tokenomics overhaul” and discusses whether demand and utility inside games meaningfully increases (as opposed to a short-lived rally).
  • Metaverse/game-adjacent tokens tied to activity: The TradingView post frames SAND as part of an NFT/metaverse segment showing signs of life, emphasizing price/volume behavior rather than proving sustained usage.
  • Access/ticketing-style experiences: The Zamna press-release repost describes an event experience enhanced through Web3 tooling, but it does not provide independent adoption statistics.
This supports a careful phrasing: “utility narratives are being cited again” in market commentary and promotional material. It does not establish that the NFT market has structurally shifted, that adoption is broadly rising, or that token gains were caused by utility improvements.

Limits and caveats 

  • Short time windows: The headline numbers are short-horizon (24h / 7d). Short windows can amplify moves without indicating persistence.
  • Interpretation uncertainty is explicit in-source: Decrypt itself includes disagreement on whether the episode reflects capital rotation or project-specific catalysts and baseline effects.
  • Press release ≠ adoption dataset: The Zamna item is promotional in framing and should not be treated as broad evidence of ticketing adoption without external measurement.

FAQ 

Q1: Is this evidence that the NFT market has “revived”?
A: It is evidence that some NFT-adjacent tokens and “utility” narratives were highlighted in late January 2026 coverage. The cited sources do not establish a market-wide revival on their own.

Q2: Does “utility” make an NFT or token less risky?
A: The sources discuss utility as a concept (in-game demand, ecosystem activity, event experiences), but they do not show that utility removes volatility or project risk.

Q3: What is the strongest “hard fact” in the draft?
A: The most concrete datapoints are the AXS weekly gain figure (88.5%) as reported by Decrypt with CoinGecko cited, and the TradingView post’s “over 400% volume” / “over 15.5%” move language for SAND, including its “over” qualifiers.

Disclaimer:

This information does not provide advice on investment, taxation, legal, financial, accounting, or any other related services, nor does it constitute advice to purchase, sell, or hold any assets. MEXC Learn provides information for reference purposes only and does not constitute investment advice. Please ensure you fully understand the risks involved and exercise caution when investing. The platform is not responsible for users' investment decisions.
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