Estée Lauder (EL) Stock Jumps 10% as Puig Merger Falls Apart

TLDR

• Estée Lauder stock rose over 10% in after-hours trading after merger talks with Puig ended.
• The deal would have created a ~$40 billion luxury beauty group combining brands like Clinique, MAC, Carolina Herrera, and Charlotte Tilbury.
• Complications involving Charlotte Tilbury’s minority stake renegotiation are cited as a key factor in the breakdown.
• Puig stock dropped nearly 13% on the news.
• Estée Lauder management is now refocusing on its “Beauty Reimagined” turnaround strategy under CEO Stéphane de La Faverie.

Estée Lauder stock jumped more than 10% in after-hours trading on Thursday after the company confirmed it had ended merger discussions with Spanish beauty group Puig.

The Estée Lauder Companies Inc., EL

The talks, which were first disclosed in March, would have combined two of the world’s largest prestige beauty portfolios. Estée Lauder stock had dropped 10% the day the merger was announced.

The potential deal would have created a luxury beauty group valued at around $40 billion. It would have brought together Estée Lauder’s brands — including Tom Ford, Clinique, and MAC — with Puig’s lineup of Carolina Herrera, Byredo, Paco Rabanne, and Charlotte Tilbury.

Puig stock fell nearly 13% in early European trading on Friday following the announcement.

Jefferies analyst Charles Brennan noted that investor skepticism around the deal had centered on its scale, structural complexity, and what it would mean for Estée Lauder’s portfolio strategy.

Charlotte Tilbury Stake Complicates the Deal

Two sources familiar with the matter told Reuters that demands from Charlotte Tilbury herself were among the key issues that derailed the transaction.

Puig acquired the British makeup brand in 2020 in a deal valued at approximately $1.2 billion. The group holds a 78.5% stake in the company, with Tilbury retaining the remaining minority interest.

Reports from Spanish newspaper Expansión indicated Tilbury sought to renegotiate the terms tied to her remaining stake. A change-of-control clause could have allowed her to trigger a forced sale of that minority interest, valued at around $986 million.

Charlotte Tilbury did not respond to a request for comment.

Estée Lauder Turns Focus Back to Turnaround

Estée Lauder CEO Stéphane de La Faverie issued a statement saying the company remains focused on executing its “Beauty Reimagined” strategy — a restructuring plan aimed at reversing three consecutive years of sales declines and lost market share.

The plan includes increased store investment and the closure of underperforming locations.

RBC’s Modi noted that the timing of the potential deal was poor given the scale of Estée Lauder’s ongoing overhaul. He also pointed out that combining two family-controlled companies would have created governance complications.

Earlier this month, Estée Lauder raised its annual profit forecast and said it would cut up to 3,000 more jobs globally as part of its broader restructuring effort.

Puig reported slower first-quarter sales growth in late April, adding to investor concerns ahead of a potential deal.

Estée Lauder said it continues to evaluate potential acquisitions and divestitures as part of its long-term strategy. The company has a long history of growing through deals, including its $2.8 billion acquisition of Tom Ford in 2022.

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